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SPOT THE DIFFERENCE

// June 13th, 2009 // humour, marketing, politics

So the Department of Local Government and Housing in Gauteng took out the following half -page ad in the Sowetan yesterday (probably costing tens of thousands of rands?), advertising the free electricity they would be providing. Now I’m not trying to be disparaging (well, yes I am actually, but only a little bit), but really – that was the only picture you could find? Epic marketing fail!

It was the source of many a throaty chuckle at the office – could it be that this dimly lit promise is a portent of the delivery we are to expect from the ANC in the next 5 years? Only time will tell I guess…